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Pr. Muhammad Yunus, Nobel Peace Prize 2006, gives an exceptional conference at Kedge Business School in Marseille.

17 Oct, 2019

Fig: Pr. Muhammad Yunus, Nobel Peace Prize 2006, gives an exceptional conference at Kedge Business School in Marseille.

On October 9th, 2019, KEDGE Business School Marseille Campus welcomed Professor Muhammad Yunus for an inspiring conference on the theme "Bringing Social Business to Your Campus". More than 1000 students, among which 600 attending in the amphitheater and 400 connected through visio-conference from Paris, Bordeaux and Toulon campuses, listened to Pr. Yunus sharing his path, learnings and vision for a world of three zeros: zero poverty, zero unemployment, zero carbon emission.

"Do not accept what you are told in the classroom", said Pr. Yunus to students. "Imagine the world you want to live in. Nothing is impossible for human beings. If you imagine it, it will happen."

Initiated by Centre Yunus Paris and KEDGE Professor José Carlos SUAREZ-HERRERA, in the framework of the YYCampusTour, and in collaboration with students organizations Unis-Terre and Clepsydre, this conference gives a unique opportunity for KEDGE to receive Pr. Yunus, Grameen Bank Founder and Social Business initiator, and thus to open the school to a new field of research.

Already a pioneer in the fields of CSR and sustainable development, KEDGE has decided to develop its strategic action in the area of "common good" while investing the field of Social Business and is applying by the Yunus Center to host a Yunus Social Business Center (YSBC). Such a Center would allow KEDGE to join a network of more than 80 YSBC around the world. It would aim at:

-       training students to Social Business,

-       Facilitate internships & apprenticeships,

-       accompany project creation,

-       contributing to research on Social Business,

-       Integrate & support social innovations.

Thus, a collaboration between KEDGE Business School, Centre Yunus Paris, French branch of the Yunus Center, and the global network of academic institutions will grow to defend world of three zeros.

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Pr. Muhammad Yunus, Nobel Peace Prize 2006, gives an exceptional conference at Kedge Business School in Marseille.

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