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The first Annual Meeting of the Social Business Conference was held on May 18 in Lugano and May 19 in Zürich. This is the first event ever held in Switzerland on the theme of social business organized by the Swiss company Social Business Earth. It will be repeated every year. The objective is to start new social business initiatives on Swiss territory and abroad. We would like to thank all our sponsors: City of Lugano, Università della Svizzera Italiana, CP Start Up, UBS, City of Zurich and Sw