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Esclatec case study

21 May, 2019

Esclatec case study

Identify differentiation strategies with respect to other companies thanks to a "radical" social label.
Find other companies that offer work for collectives with cerebral palsy. Identify the differences in how they operate.
Discuss the social economy’s distinguishing traits.
Creation of a brand image and brand loyalty.
Identify market segments and proposals for attracting/ educating potential customers.
Analyse the idea that putting all kinds of disabilities into the same bag is highly likely to be unfair. Identify disabilities and degrees of disability, based on the job to be done.
Open a debate on the assistance to workers with cerebral palsy needs so that they can carry out their work efficiently.

Authors

Teaching and Research Staff from the Polytechnic University of Catalonia (UPC)

Jose Cabré Garcia
Department of Management

Joan Climent Vilaro
Department of Automatic Control

David López Alvarez
Department of Computer Architecture

Carme Martín Escofet
Department of Service and Information System Engineering

Fermín Sánchez Carracedo
Department of Computer Architecture

Eva Vidal Lopez
Department of Electronic Engineering

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Esclatec case study

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