ANJA JULIAH ABU BAKAR

Entrepreneur for Society

Anja is the Founder and Social Impact Director of Athena Holdings Sdn Bhd, a social enterprise company established in 2015 that manufactures and distributes eco-friendly sanitary products and promotes eco friendly lifestyle. Athena eliminates the experience of physical discomfort, a natural solution for personal care (www.athenaempowers.com)
Anja's expertise is in Social Enterprise business model and currently sits in the Chamber of Social Entrepreneur Development (CSED Malaysia) as President for the term 2020-2022. CSED Malaysia is an avenue for Malaysia's social entrepreneurs and relevant stakeholders that champion social entrepreneurship in Malaysia (https://www.malaysiacsed.com/)
As a social entrepreneur, Anja was listed as Malaysia's Top 10 Female Social Entrepreneurs in 2016; awarded Outstanding ASEAN Women Entrepreneur in Hanoi, Vietnam; invited to SE Forum in Stockholm, Sweden in 2016 and as Social Enterprise guest mentor in 2017; a recipient of STAR Malaysia Golden Heart Awards in 2017 and invited to the White House in Washington DC in 2019 for her work in women economics empowerment by Ms Ivanka Trump, Advisor to the President of the United State of America (https://eca.state.gov/ivlp/overcoming-barriers-womens-economic-participation). In March 2020, Anja was listed by Air Asia as Six ASEAN Women who Built Sustainable Businesses (Meet Six Asean Women who Built Sustainable Businesses - Destination Shop Sdn Bhd (1336267-D) (destinationgood.com).
Anja founded Sisterhood Alliance, a registered NGO that advocates social changes by empowering young girls with life skills education (https://www.facebook.com/mysisterhood.org/)
Anja currently coaches’ companies who wish to switch their business model from conventional to social enterprise model and since 2016, have mentored close to 100 startups in social enterprise ecosystems.

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