The 10th Social Business Academia Conference (SBAC 2021), an interdisciplinary conference to be held in Nairobi, Kenya on November 4-6, 2021. The academic papers, practitioner cases, and concept notes on innovative ideas on any issues related to social business will be presented during the conference in both in-person and virtual sessions. The researchers, academics, students, and practitioners from around the world will participate in the conference. The focuses of this year's conference are the academic curriculum on social business and the research agenda on social business in the East African region.